Be Our Photographer: A Radio Promotion Guide
Be Our Photographer turns listeners into your event photographers. They may not be stars, but they can be star photogs!…
Promotions And Contests Vault
Stunt: The Christmas Lock-In, a Great Christmas Idea for Your Show
Austrian morning host Joe Kohlhofer of Antenne Kärnten started his show one December morning by locking the studio door and…
Example. Of How To Execute The Secret Sound Contest
The Secret Sound is a great promotion or show feature. It’s sustainable over a long time periods and builds momentum.…
Feature: Hometown Heroes
Hometown Heroes is more than a promotion. It’s a storytelling platform that builds community pride, strengthens your station’s emotional brand…
Using Quizzes to Build Loyalty and Grow Email Lists
You’ve probably seen online quizzes and personality tests. They’re everywhere. Why? They’re wildly popular and drive attention, not to mention…
The Home Edition Advantage: Turn Any Trivia Game into an Online Quiz
Great trivia games like $1,000 Minute are sticky. They grab attention. They spark emotion. And when done right, they drive…
Good News Feature Example: Making A Listener’s Wish Come True
Some shows (and stations) have succeeded with the aspirational and inspirational promotion The Bucket List. This example of dealing with…
Example: A Christmas Promo That Tugs On Hearts (and Raised $100,000)
Every December, stations produce emotional charity promos hoping to capture the spirit of the season. Most of them fall flat.…
Examples: The Bucket List Experiences
The Bucket List is a memorable promotion that can be a major part of a show or station’s identity. However,…
Example: You Got This With Skip And Amy
The You Got This game (also known as You Can’t Win) is a fun campaign that grabs listeners quickly and…