In the Promo Power seminar, I explained how to use the IEI formula to ensure that each promo delivers at least one of three goals.

This article explains the IEI formula for creating radio promos. Including:

  • The IEI formula defined.
  • How to evaluate promos.
  • Examples of promos that fit the criteria.

The IEI Formula Defined

______________________________

Subscribe now to unlock this article and thousands more for personalities, programmers and promotions pros.

Sign up now for just $1 for the first 14 days!

Sign Up

Are you already a member? Make sure you are logged in to access this content Log In