In the Promo Power seminar, I explained how to use the IEI formula to ensure that each promo delivers at least one of three goals.

This article explains the IEI formula for creating radio promos. Including:

  • The IEI formula defined.
  • How to evaluate promos.
  • Examples of promos that fit the criteria.

The IEI Formula Defined


This content is available only for Basic Monthly, Plus Monthly, Pro Monthly, Basic Annual, Plus Annual, and Pro Annual members. Login and try again or subscribe now to unlock this article and thousands more for personalities, programmers and promotions pros.

Sign Up

Are you already a member? Make sure you are logged in to access this content Log In