Radio stations can’t afford to waste a moment in today’s super-competitive world. Listeners have hundreds of choices competing for attention. So here’s a simple formula that will help keep a station clean. And in the process, it’ll cause everything on the air to be more important: If it’s on the air, tease it! If you don’t want to promote or tease it, take it off the air.

If It’s On The Air, Tease It

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