In today’s super-competitive world, radio stations can’t afford to waste a single moment. Listeners have hundreds of choices competing for attention. So here’s a simple formula that will help keep a station clean. And in the process, it’ll cause everything on the air to be more important: If it’s on the air, tease it! If you don’t want to promote or tease it, take it off.
This article explains how to get more mileage from strong content. Including:
- Why programming you don’t want on the air should not be teased.
- And content you won’t tease should not be on the air.
- Finding time in the format clock to tease it effectively and frequently.