Imaging is an important part of branding a radio show. Produced elements used properly make a big difference in establishing a brand, enhancing content and adding energy. And everyone could use a few imaging tips.
If produced elements are not working as a tool to enhance the show, production can actually hurt a personality brand. The proper use of production and imaging varies from show to show, of course. But there are some guidelines that should always be observed when putting together the strategy for building an imaging package.