There’s a virus spreading through radio stations and personality shows all over the world. Left untreated, it threatens to destroy everything in it’s path. It starts slowly. Most don’t even notice it’s there. Gradually, day by day, break by break, it kills audience engagement, leaving the personality to die a slow, painful death. The disease is IMEWEUS.

It doesn’t seem to be a big problem at first, but eventually, symptoms emerge. Time spent listening goes down. Research indicates fewer “favorites”. Response rates are lower and nobody seems to know why. It’s IMEWEUS.


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