There’s a virus on personality shows all over the world. Left untreated, it threatens to destroy listener connection. It gradually kills audience engagement, leaving personalities to die a slow, painful death. The disease is IMEWEUS.

In this article, I’ll explain IMEWEUS, the over-use of personal pronouns that cause personalities to lose impact on performance. Including:

  • Defining IMEWEUS and the destructive impact.
  • How to recognize the symptoms.
  • The subtle ways personalities fall into the IMEWEUS trap.
  • How to cure this disease. 
  • Examples from real-life personalities.



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