There’s a virus spreading through radio stations and personality shows all over the world. Left untreated, it threatens to destroy everything in it’s path. It starts slowly. Most don’t even notice it’s there. Gradually, day by day, break by break, it kills audience engagement, leaving the personality to die a slow, painful death. The disease is IMEWEUS.

It doesn’t seem to be a big problem at first, but eventually, symptoms emerge. Time spent listening goes down. Research indicates fewer “favorites”. Response rates are lower and nobody seems to know why. It’s IMEWEUS.

The IMEWEUS Virus

________________________________
Hey, Sorry!

This content is for members only. But you can sign up for a membership for just $1 for the first 14 days! Then, if you like it, stay on with your Insiders membership.
Sign Up Are you already a member? Make sure you are logged in to access this content Log In