At some point, your radio station will probably launch a promotion for a cause. Typically, we tell stories and tug at the heart to get listeners to donate and make the campaign a success. Here’s an alternative: Go Without To Help Out.

Go Without To Help Out is a theme to rally listeners around your idea. if the cause is local and personal, it’s even more powerful on the air, and helps you tell the story in a way that your audience can relate to.

This builds on the theory that listeners love to help, as long as you make it personal and easy for them.

How It Works: Go Without To Help Out

______________________________

Subscribe now to unlock this article and thousands more for personalities, programmers and promotions pros.

Sign up now for just $1 for the first 14 days!

Sign Up

Are you already a member? Make sure you are logged in to access this content Log In