At some point, your radio station will probably launch a promotion for a cause. Typically, we tell stories and tug at the heart to get listeners to donate and make the campaign a success. Here’s an alternative: Go Without To Help Out.

Go Without To Help Out is a theme to rally listeners around your idea. if the cause is local and personal, it’s even more powerful on the air, and helps you tell the story in a way that your audience can relate to.

This builds on the theory that listeners love to help, as long as you make it personal and easy for them.

How It Works: Go Without To Help Out