At some point, your radio station will probably launch a promotion for a cause. Typically, we tell stories and tug at the heart to get listeners to donate and make the campaign a success. Here’s an alternative: Go Without To Help Out.
Go Without To Help Out is a theme to rally listeners around your idea. if the cause is local and personal, it’s even more powerful on the air, and helps you tell the story in a way that your audience can relate to.
This builds on the theory that listeners love to help, as long as you make it personal and easy for them.