Nobody gets excited about a spokesperson who “issued a statement.” Nobody’s leaning in for “the suspect fled on foot.” And if your biggest verb is “announced”? Congratulations—you just rocked someone to sleep. Powerful performances start with powerful language, including writing and performing information segments. Radio isn’t a printout. It’s a performance, and it’s time to energize your performance in every segment. Let’s light a match under your language and bring info segments to life with Action Words.
Bring Info Segments to Life With Action Words That Punch and Words That Pop
