Everybody cares about the kid who lost his lemonade stand, but a story about rising inflation or housing prices doesn’t resonate. You know what the problem is with most stories in newscasts, sports updates, and entertainment reports? It’s “big news.” It’s too big. Too vague. Too cold. Segments don’t connect until you give them a heartbeat, but it takes skill to write information segment stories that hit home.
Want people to feel your story? Don’t give them a data dump. Give them a face.
