How To Get More Value From Local Interviews
This morning, a morning show is interviewing the volunteer coordinator of a pancake breakfast. She brought a clipboard with a…
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Wizard Of Oz Show Prep
Some personalities are finding show prep harder than it has ever been. Not because there’s too little to talk about,…
Your New Fall Season Is The Best Time To Innovate
September is the perfect opportunity to relaunch, rebrand, and reignite listener passion. There may be no sexier word in marketing…
Ratings Strategy: Don’t Worry About Burnout. Worry About Burn-In.
How would you like to build a long-term ratings strategy that grows your audience share by 70%? That sentence has…
6 Ways to Win a Programming Battle With A Direct Competitor
It’s normal to freak out a little when a new station, personality, or show signs on. The radio pie is…
The Seinfeld Effect: Make Listeners Care About Something They Don’t Care About
There’s a moment in every great radio break where something clicks. The listener who had one hand on the preset…
The Promo Fix: Five Writing Skills That Turn Ordinary Copy Into Can’t-Miss Radio
On your drive home tonight, scan the dial. Stop on every station, listen to a break or two, and pay…
Key To Success: Perform With Confidence
Everyone has inner demons. In the entertainment business, though, your demons wear party hats, carry whoopee cushions, and show up…
The Leaky Bucket: Why You’re Losing Listeners (And What To Do About It)
Imagine your radio station as a bucket full of water. Every drop represents a listener. Some are loyal daily users,…