Ratings Strategy: Don’t Worry About Burnout. Worry About Burn-In.
How would you like to build a long-term ratings strategy that grows your audience share by 70%? That sentence has…
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6 Ways to Win a Programming Battle With A Direct Competitor
It’s normal to freak out a little when a new station, personality, or show signs on. The radio pie is…
The Seinfeld Effect: Make Listeners Care About Something They Don’t Care About
There’s a moment in every great radio break where something clicks. The listener who had one hand on the preset…
The Promo Fix: Five Writing Skills That Turn Ordinary Copy Into Can’t-Miss Radio
On your drive home tonight, scan the dial. Stop on every station, listen to a break or two, and pay…
Key To Success: Perform With Confidence
Everyone has inner demons. In the entertainment business, though, your demons wear party hats, carry whoopee cushions, and show up…
The Leaky Bucket: Why You’re Losing Listeners (And What To Do About It)
Imagine your radio station as a bucket full of water. Every drop represents a listener. Some are loyal daily users,…
How to Keep Performances Fresh
Personalities naturally fall into patterns over time. When you find a formula that works, repeating it becomes second nature. On…
The 12-Repetition Rule: Your Content Needs More Airings Than You Think
Every broadcaster has killed a promotion, feature, or contest too soon. Six weeks in, and the ratings haven’t moved. The…
Introduction To Recycling: Your Best Moments Are Being Wasted
You spend hours preparing. You nail a break. The phones light up, the team is energized, and for three minutes,…