Ask any sports coach, teacher or parent about their biggest challenge, and it won’t take long to hear something about working with people who aren’t motivated. Add radio program director to that list, too. It’s hard to inspire personalities when they hit a slump.

In this article, I explain how to inspire air personalities and keep them positive. Including:

  • Why personalities get in ruts and how to get them out. 
  • The difference between coaching talent and bossing them around. 
  • How to tell when they need encouragement…and when they need a whack on the side of the head. 

How to Inspire Personalities


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