Ask any sports coach, teacher or parent about their biggest challenge, and it won’t take long for them to say something about working with people who aren’t motivated. You can add radio program director to that list, too. It’s hard to inspire personalities when they hit those unavoidable slumps.
Almost every PD has been in that situation. If you haven’t, you will be. The grind of cranking out 3 or 4 hours of original content day after day is taxing. And after awhile it becomes routine. As the coach for each personality on your team, one of your most important jobs is to stay close to each individual and keep it interesting.