One of the most frequently asked questions is whether to repeat the best content or create new material for each break. The follow up question is, if so, how often? The answer is Yes, and Often. Recycling is a near necessity to assure the audience gets the best material most frequently. It just makes sense. Here’s a brief introduction to recycling content for a radio show.
Finding the right formula for exactly how much to recycle will vary from station to station and show to show. Some morning shows essentially create a great one hour show and repeat it each hour, with variations in performance from one hour to the next. Others are far more selective in picking and choosing content to bring back.
But everyone should take advantage of the benefits.
There are many aspects to a recycling strategy. The most common ways are: Repurpose, Reuse and Re-perform.