Question for Ask The Experts: How can I tell if my content is truly “A” material, or if it’s just… okay? Everything feels fine when we’re doing it live, but I’m not sure what actually stands out to listeners. I need to know for sure: Is my content worthy?
Answer: A simple way to cut through that uncertainty is to change the standard. Instead of asking, “Did we execute this well?” ask, “Was this worth someone’s time?” There’s a big difference. One of the most useful gut-checks is this: IF this segment were on another station, would it make you stay in the car to hear how it ends… or would you reach for another preset? That’s the real test. Because that’s exactly the decision your audience is making every minute.
