There are many ways to present news on music stations, but effective performance starts with observing the basic principles of execution. And not every station gets it right. The best approach for most stations is a concept called Jab Jab Punch. Start with two short, punchy headlines, then discuss Story #3 to leave an impression. Get details on how to implement it here, but you probably want to hear how it sounds. Here’s an example of
Example: Jab Jab Punch on KBLX
