As with most things, success comes with better preparation. The first step to a great hook is finding the thesis for your segment. This is harder than it sounds. It takes time to flush out a topic and turn it into a story with a point of view. The strong statement hook punches harder and lands better, but it depends on a powerful thesis designed with an intended purpose supported by stories and details. Listen to this example as Radio Hall of Famers Jeff and Jer demonstrate the strong statement hook.
Jeff And Jer Demonstrate The Strong Statement Hook
