In most markets, some station is hosting a Jingle Ball promotion. It’s usually a concert, and often becomes a big event. But here’s a fun twist for a radio show. How about Jingle Bail?

In this article, I’ll share a fun stunt-like tactic that can work with many causes and ideas, including:

  • How to create drama and anticipation for a fundraiser by setting a goal.
  • An idea for generating a storyline that allows personalities to get in the center of the event. 
  • Execution ideas to make Jingle Bail work.

How To Perform Jingle Bail


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