Phone calls to radio stations are lower than ever. It’s true, and there are many reasons for the decline in call volume. But there is a lot that can be done. The simplest and most effective method is improving the invitation.
This article explains how to improve the invitation to call. Including:
- Why most listeners don’t feel welcome to participate.
- How personalities may think they’re inviting participation, but really aren’t.
- A great example that produces results.
- A short video with tips to improve the invitation.