I have a pet peeve. Several, really. But this one comes from a terrible habit shared by most radio stations and personalities. One of the keys to effective teasing and promotion is to always be the station where you get, rather than the one that gives you.
This article explains how to adjust your language to improve teasing results by being the station where you get. Including:
- Why it makes such a big difference.
- How to apply the concept in many areas of the radio station.