Labeling is a powerful interview technique. It’s a little trickier than mirroring, but equally effective. Instead of repetition, labeling uses intuition to make a connection and encourage more details. It’s a great way to encourage your guest to expand on a topic in a more emotional way.

This technique is used and explained by Chris Voss, an FBI hostage negotiator, in his book Never Split The Difference.


The mirroring and labeling techniques often work well when paired.

How Labeling Works

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