Listeners tune in to their favorite radio show for just a few minutes at a time, and only 2-3 times per morning. That’s not very much, is it? They miss most of your how. They may spend 25-30 minutes a day with their favorite show-total. Clearly, they aren’t getting enough of all that awesome material created each day. So make it available on demand. it’s easy to launch a podcast.
But then, if you’re like most personalities, a podcast is probably just a replay on demand of the entire show that aired earlier. And that’s not going to work.
If listeners only have time to hear a few minutes of the show each day, why would a 3-hour podcast hold their interest? It’s great that more personalities are launching podcasts, but a radio show’s podcast can’t be just a regurgitation of what was on that day.
Listeners are time-starved, with shorter attention spans than my dog Max.
It’s time to get serious about podcasting, but it’s also time to do it creatively and effectively.
Why The Time Is Right To Launch a Podcast
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