With a hearty shout-out to Ries and Trout and their 22 Immutable Laws Of Marketing, there are several fundamentals of managing a radio station’s database. You might call it the immutable laws of music scheduling, though.

The immutable laws of music scheduling are universal, though not comprehensive. You can’t take shortcuts. There are many more that make up a great music log. But these are basics that every station must have. If you don’t master these, you might as well get rid of your music software and manage the music by hand.

Immutable Laws of Music Scheduling #1: Bad Math


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