With a nod to Ries and Trout’s 22 Immutable Laws Of Marketing, there are several fundamentals of managing a radio station’s music database. There are many variables for each music system, but several basics are universal. Think of them as the immutable laws of music scheduling.

The immutable laws of music scheduling are not comprehensive, but they apply to every station and programmer. If you don’t master these, you might as well get rid of your music software and manage the music with 3×5 index cards like the old days.

Laws of Music Scheduling #1: Bad Math


This content is available only for Basic Monthly, Plus Monthly, Pro Monthly, Basic Annual, Plus Annual, and Pro Annual members. Login and try again or subscribe now to unlock this article and thousands more for personalities, programmers and promotions pros.

Sign Up

Are you already a member? Make sure you are logged in to access this content Log In