With a nod to Ries and Trout’s 22 Immutable Laws Of Marketing, there are several fundamentals of managing a radio station’s music database. There are many variables for each music system, but several basics are universal. Think of them as the immutable laws of music scheduling.
The immutable laws of music scheduling are not comprehensive, but they apply to every station and programmer. If you don’t master these, you might as well get rid of your music software and manage the music with 3×5 index cards like the old days.
