If radio created on-air contests like TV game shows, there would be greater results from games, contests, and promotions. Producers of game shows invest a lot of time and money researching how to attract viewers. Radio has a lot to learn in this area.
This article is about lessons radio can learn from game shows. Including:
- The value of the prize.
- What role do contestants play?
- Designing the game for the play-along factor.
- Why trivia is such a powerful attraction.
- Building suspense to keep listeners tuned in.