Are you having trouble getting the listener’s responses? There’s no question that phone calls aren’t what they once were. It’s harder than ever to inspire phone calls. But don’t give up. There are several effective tactics here, but one of the best that works almost every time is to leave something out.
This article explains how to get more responses by using the leave something out technique. Including:
- Why it works to leave something out.
- Examples of how to execute this technique on the radio.
- How it builds anticipation and drama in addition.
- Which types of topics and segments work best for this technique.