There’s no question that it’s harder to inspire phone calls today. There are several effective tactics here and here, but one of the best is so simple you’ll be shocked it works as well as it does. And the amazing thing is that it works almost every time. Just leave something out.

This article explains how to get more responses by using the leave something out technique. Including:

  • Why it works to leave something out.
  • Examples of how to execute this technique on the radio.
  • How it builds anticipation and drama in addition.
  • The types of topics and segments fit this idea best.

How To Leave Something Out


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