Library - Insiders Radio Network

This morning, a morning show is interviewing the volunteer coordinator of a pancake breakfast. She brought a clipboard with a…

Turn every interview into an event with Tracy Johnson’s Mic Drop Moments. Interviews are hard for personalities in radio, podcasting,…

Some personalities are finding show prep harder than it has ever been. Not because there’s too little to talk about,…

Being right feels like a personal victory. But is winning the argument a win? Air personalities are often embarrassed when…

September is the perfect opportunity to relaunch, rebrand, and reignite listener passion. There may be no sexier word in marketing…

Most station audits or makeovers are a fraud. Nobody sets out to waste a week, but here’s how it usually…

Every station and show should conduct a Zero-Based Programming analysis at least once per year (twice is better). It’s a…

Radio stations are stuck in a quiet but growing bind. Features like Second Date Update, Group Therapy, and prank calls…

How would you like to build a long-term ratings strategy that grows your audience share by 70%? That sentence has…

The single fastest way to turn a flat phone topic into a segment listeners can’t leave is to pollify the…

It’s not unusual to hear a personality or programmer complain that “Nobody Calls.” It’s harder than ever to inspire listeners…

The gap between when your content airs and when your audience is available to hear it is enormous. And that’s…

The on-air version of Hugs and High 5s builds emotional equity. Listeners learn that your show is the place that…

Here’s a terrific audio example to support How To Hijack the Topic. Listen first, then read the breakdown. Stu and…

When the morning show goes on vacation, every station faces the same decision: what goes in the slot? There are…

Archiving listener phone calls and contributions is a great idea, but it can be chaotic if you don’t have a…