Active listening is a vital skill that is often overlooked but can have a profound impact on the quality of interactions and relationships, including relationships with listeners. It increases connections and leads to a more robust conversation on-air. However, truly listening is a somewhat rare skill for radio personalities. Most are planning what to say next, which causes them to miss great opportunities. The good news is that everyone can improve in this area by learning a simple improvisational principle: Listen and Respond.

Listen and Respond

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