This contest doesn’t win a creativity award, but if you’re looking for something short, sweet and easy to play, this could be it. Listen and Win is one of the easiest contests or promotions you can execute.
That’s a good thing, because in contesting and promotion, simpler is always better. The audience can’t keep track of promotions with too many “hoops” or instructions. Granted, most of your audience will never play this contest. But it attracts the right type of listener: those most likely to participate with a ratings service.
Listen and Win can increase time spent listening through driving occasions of tune in. You can also use it as a daypart specific promotion to drive activity at specific times that need a few more quarter-hours. For example, if your morning show is struggling in a particular hour, using this contest to spike a ratings period could be enough to improve your rank a position or two.
It also adapts well for midday (at work) listening.