Question for Ask The Experts:
You talk a lot about local content, and I agree. It’s a critical part of our station brand. I’m a production guy, and want to know how that applies to imaging pieces. What is the best way to embed local references in production pieces?
Answer: That’s a smart instinct—local imaging is a powerful (and underutilized) tool for reinforcing your brand identity. There are several reasons to avoid relying exclusively (or even mostly) on production for local connection:
