Being local is more important than ever! Broadcasters obsess about being Live and Local, but running some liners and promos doesn’t make you local. Mentioning Main Street in a traffic report, shouting out a winner from Springfield, and plugging the Kiwanis Club’s pancake breakfast are local, but is it local enough? No, it’s not. Yet, many managers think they’re separating their brands from syndicated programming and large companies by tossing on a “more local winners” when giving away tickets to the community theater. None of those are bad things, but if you think that earns the badge of local, you’re missing the mark – and missing the opportunity.
The Myth Of “Local Enough”
