New data is out about the value and importance of being local. Jacobs Media Research shows that listeners (especially young listeners) are more interested than ever in news content, especially stories that affect their local communities. Being local is more important than ever!
Fred Jacobs said it best in his recent article, “I Read the Local News Today – Oh Boy”:
Local content is increasingly rare, yet incredibly valuable.
And he’s not just making a philosophical argument. The newest research confirms that audiences still crave content that feels specific to their lives, their neighborhoods, and their towns.
