The most effective ideas are almost always a result of creating something new by building on something familiar. You’ve probably heard of Casey Kasem. One of the highlights of his Weekly Top 40 show was the Long Distance Dedication. It’s a charming, relatable feature, in which listeners called to request a song for a friend or loved one who was far away. Kasem would read the dedications on air, often adding personal comments or anecdotes. The feature is back and as strong as it ever was. Choose a different name, make it more contemporary, and enjoy a winner!
Feature: Long Distance Dedication
