Programming strategies are constantly evolving as audience patterns and rating measurements shift. For example, there’s growing evidence that previously accepted hourglass/bowtie stop set strategies should be reconsidered, at least in PPM (metered) markets. But for those in the Diary world (and maybe in PPM markets, too), a case can be made to evolve away from the commonly accepted practice of programming fewer stop sets crammed with more spots. Commercial placement alternatives to long stop sets have merit in the right situations.
Optimize For Nielsen: Alternatives to Long Stop Sets In Diary Markets
