If your station targets younger women, or any female demographic, a style and fashion feature could make sense. The Look Book may be just what you’re looking for as an on-air and online feature.
This article explains how to execute The Look Book. Including:Â
- An explanation of the concept.
- How to set it up and present it online.
- How to keep the feature-focused.
- Adding a personal touch to it with a budget tip.
The Look Book
______________________________
This content is available only for Basic Monthly, Plus Monthly, Pro Monthly, Basic Annual, Plus Annual, and Pro Annual members. Login and try again or subscribe now to unlock this article and thousands more for personalities, programmers and promotions pros.
Are you already a member? Make sure you are logged in to access this content Log In
