If your station targets younger women, or any female demographic, a style and fashion feature could make sense. The Look Book may be just what you’re looking for as an on-air and online feature.

This article explains how to execute The Look Book. Including: 

  • An explanation of the concept.
  • How to set it up and present it online.
  • How to keep the feature-focused.
  • Adding a personal touch to it with a budget tip.

The Look Book


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