Programmers and talent coaches often teach personalities to keep it simple, and that’s generally sound advice. This programming rule stems from the fact that listeners don’t listen much and pay even less attention. So, explaining each segment as if talking to a third-grader makes sense. Keeping it simple is a great principle as long as you’re not just grabbing the low-hanging fruit and tossing a phone topic on the air.
Content: Don’t Pick The Low-Hanging Fruit
