Radio lives in a strange bubble. Stations don’t always behave logically. For example, think about the way prizes are distributed to winners. In a world where one can order practically anything online and have it arrive in a day or two, why would listeners be willing to drive across town during their lunch break to pick up a pair of movie tickets they won? Spoiler alert: They won’t. That’s why you should mail or deliver prizes.
Why You Should Mail or Deliver Prizes Electronically
