Online photo contests can be a great way to activate your audience. They’re fun, interactive and often generate sharing that can expose your radio station to new potential listeners.
If you have time and resources to manage and promote, online photo contests can be an efficient and affordable way to promote and build an active database.
Many of these promotions succeed, like Scared of Santa or Cutest Kids, yet most fall short of expectations.
Before launching your own contest, study these tips to that apply to all user-generated content promotions: