Broadcasters agonize over on-air features. They love adding new ones, but often fail to move out the old. To stay out of programming ruts, PD’s must manage radio features with discipline to keep the station from becoming cluttered.
One reason old, worn out segments stay on the air past the expiration date is simply because they’ve been doing it a long time. They figure that since it worked once, it’s still valid. Maybe. Maybe not.
Here’s the problem: When new features are added to keep the station fresh, it gets really crowded. There’s not enough room for any of them to breathe. Those features need to be pruned.
There’s a simple way to manage radio features.