Used properly, creating on-air segments using The Inverted Funnel helps personalities craft content that appeals to the broadest audience in the most personal way. But how do you use it properly? Here’s EMF (KLove, AIR1) Head of Programming Mandy Young explaining how it works. For more details, read the definitive guide of how to craft original stories using this technique here.
Mandy Young and The Inverted Funnel
