A common discussion that often turns into a debate is whether air personalities should use fake callers or voice actors on-air. In some circles, the term voice actors is a dirty word. So let’s adjust the narrative and focus on the term manufactured reality.
In this article, I share the value of managing storylines by using voice actors as manufactured reality. Including:
- How Reality Shows manage stories effectively.
- Creating Manufactured Reality on the radio.
- Why radio shows should use this tactic.