A common discussion that often turns into a debate is whether air personalities should use fake callers or voice actors on-air. In some circles, the term voice actors is a dirty word. So let’s adjust the narrative and focus on the term manufactured reality.

In this article, I share the value of managing storylines by using voice actors as manufactured reality. Including:

  • How Reality Shows manage stories effectively. 
  • Creating Manufactured Reality on the radio.
  • Why radio shows should use this tactic.

Manufactured Reality And Radio Personalities

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