Every spring, the sports world becomes obsessed with the NCAA college basketball championship tournament. The enthusiasm spreads well beyond sports fans as millions complete a tournament bracket. It is a perfect promotion opportunity. Call it the Million Dollar Bracket Challenge.
In this article, I share how stations or radio shows can succeed with a major promotion to build a database and create buzz Including:
- How to execute the Million Dollar Bracket.
- Options for insuring or self-funding.
- How to promote and market it.
