Every spring, the sports world becomes obsessed with the NCAA college basketball championship tournament. In fact, the enthusiasm spreads beyond basketball fans as millions complete a tournament bracket, even if they know nothing about the game. The Million Dollar Bracket is a perfect promotion opportunity.
This article includes details on how stations or radio shows can succeed with the Million Dollar Bracket promotion to build a database, generate excitement, and create entertainment. Including:
- How to execute the Million Dollar Bracket.
- Options for insuring or self-funding.
- How to promote and market it.
