Every spring, the sports world becomes obsessed with the NCAA college basketball championship tournament. The enthusiasm spreads well beyond sports fans as millions complete a tournament bracket. It is a perfect promotion opportunity. Call it the Million Dollar Bracket Challenge.

In this article, I share how stations or radio shows can succeed with a major promotion to build a database and create buzz Including:

  • How to execute the Million Dollar Bracket.
  • Options for insuring or self-funding.
  • How to promote and market it. 

How To Execute Million Dollar Bracket

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