Every spring, the sports world becomes obsessed with the NCAA college basketball championship tournament. The enthusiasm spreads well beyond sports fans as millions of people fill out their tournament bracket. They compete to demonstrate their expertise in choosing the winners. It is a perfect promotion opportunity. Call it the Million Dollar Bracket Challenge.
The Million Dollar Bracket is a chance for your station to offer a huge prize-one million dollars-with little risk of having to pay it off.
Here’s how it works