Contests asking listeners to guess the mystery song have been featured on radio stations for decades. Games like Name That Tune and One Song, One Second, One Thousand Dollars are very popular. But this idea takes the concept to a whole new level. The Million Dollar Mix adds several layers of suspense.
This article explains how to execute the Million Dollar Mix promotion. Including:
- Explanation of the contest and how to play it.
- Details on why this promotion is so effective.
- Examples of how it sounds on the air.
- Alternatives and best practice advice.