The classic TV game show Who Wants To Be A Millionaire captured the world’s imagination. In fact, it came back with a new host (Jimmy Kimmel). We don’t know how popular the new version will prove to be, but we do know the original version with Regis Philbin was a major success. TV game shows have been around for years. So why did “Millionaire” become the most-watched TV show in prime time each night during its original run? It wasn’t because of the prize.

This article explains why Who Wants To Be a Millionaire was a legendary television game show that has lessons for radio stations. Including:

  • Play millionaire was successful.
  • How the game mechanics factored into its success.
  • A key contributing factor: drama.
  • And the most important element: the host.

How Millionaire Is a Model For Radio Contests