It’s time to repeat it. Air personalities are the future of radio. Many stations promote personalities with promos, but that’s just the start. Programmers should make their stars the face of your brand.
In the past, radio was able to compete for four main positions: Music, Information, Promotion, and Personality. That’s changed, and you know it, whether you want to admit it or not. Radio is no longer the “go-to” media for music. Information is transmitted in seconds via mobile devices. By the time it’s on the radio, phone alerts and notifications have popped up. Promotion is more challenging than ever in a world crowded with offers like $1 billion (and more) lottery prizes.
