Your on-air games and features are a goldmine of opportunity. They already drive time spent listening, or at least should be. They boost personality and audience engagement, offering both active and passive play-along participation. Perhaps best of all, they give your show structure, familiarity, and momentum. But there’s another benefit that many stations fail to take advantage of. You’re leaving money on the table if you don’t monetize games, and in today’s media climate, that’s a missed opportunity no company can afford.
The good news? Turning games into revenue isn’t complicated. You just need to get intentional, creative, and a little strategic. Here are proven ways to monetize games and generate cash flow to fund prizing and increase profits without compromising entertainment value.
