Nothing else matters if listeners don’t care about the personalities on the air. It doesn’t matter how good the content is or how much you prepare. Caring about the characters starts with demonstrating likable traits. It’s hard to say precisely what makes some personalities more likable than others. Some have the “it” factor, while others must work harder on likable traits. But one thing is certain: Everyone can learn to be more likable.
How To Be More Likable
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