Traditionally, radio morning shows run from 6 to 10. Why? Because that’s what time the rating services have chosen to define a “morning” show. But consumer behavior changes. And as we do, we should reflect on the audience’s lifestyle in our programming. Chances are, the morning show should start much earlier than it does now.
“Wait,” you think. “My audience data shows the PUMM levels are dreadfully low until 7. I think it could start later, not earlier.”
Hold on. Let’s dig in.
