In the struggle to find extra AQH, many aspects of The Ratings Game are out of your control. Every station can grow morning show ratings if the show is good and the promo strategy is properly planned, but it can be hard to know if your show is leading or lagging. Is this a show you should promote more, or should you consider replacing it? What is the proper way to evaluate a morning show’s relative strength?
Fortunately, an easy tool will help you know whether it’s time to consider a change or if the show is worth investing in a major ad campaign.
