Mothers Day is a difficult holiday to program and promote. It happens at a busy time of the year, and there’s a relatively short window (the week leading up to the day) to stage a campaign. That’s why most stations end up with a relatively minor promotion or a few segments on the air. Here is a Mothers Day promotion collection of ideas that fit into that model.
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Most personalities don’t think about promoting tomorrow’s show. So much attention is spent luring listeners to stay tuned now. And that should be a...