The most valuable thing you have isn’t your ratings. It’s your relationship with the people who listen to you. Whether you leave by choice or by corporate memo, the question is: Will your audience go with you? The deeper your connection to your fan base, the more likely they are to follow, of course. That’s why you should constantly work to progress in the Personality Success Path. But the audience doesn’t automatically move with personalities, even if they are in Stage 4 (Like) and 5 (Love). Take steps now to move your audience off-air with you.
Here’s how.
