Multiple choice was always my preference for tests in school. It gives everyone a fighting chance! What a relief to have no idea of an answer, but guessed “C”? And when it was right, it was a feeling like none other. That’s why the multiple-choice tease is one of the most effective types of teases to use on the air.

In this article, I explain how to perform a multiple-choice tease. Including:

  • Why a multiple-choice tease on the radio is so effective.
  • How personalities can think of it as a game to be more effective.
  • Examples from radio personalities on what it sounds like on the air.
  • How to use surveys and the multiple-choice tease together.

The Multiple Choice Tease

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