Multiple choice was always the preference for testing in school. It gives everyone a fighting chance. Remember how excited you were when you had no idea of an answer, but guessed “C”? And when it was right, it was a feeling like none other. That’s why the multiple-choice tease is one of the most effective types of teases to use on the air.
In this article, I explain how to perform a multiple-choice tease. Including:
- Why a multiple-choice tease on the radio is so effective.
- How personalities can think of it as a game to be more effective.
- Examples from radio personalities on what it sounds like on the air.
- How to use surveys and the multiple-choice tease together.