Brand names are an important decision. When it’s time to name a radio show, what goes into making the final selection? Will it be Zippy and Peppy in the Morning? The Dawn Patrol? The Breakfast Flakes? How about The Morning Zoo? Or simply The (Your Name Here) Show?
A lot goes into choosing a good brand name. It’s something that should never be rushed. This is a long-term decision that you’ll be living with for a long time (hopefully).
The name of a radio show, the name of the station, the name of each feature and even the name used on the air are all brand names, and worth some serious thought.
Note: For details on how to name a radio feature, click here.