Everyone needs a coach. Everyone. But often, radio personalities feel they are on their own. Nobody is their advocate. They feel they have no support or anyone they trust to lead them. That’s the job of a program director or talent coach. But most stations don’t teach programmers how to do it.
Yet a personality needs a coach to reach their potential. That goes for Howard Stern, Rush Limbaugh, Elvis Duran, Ryan Seacrest and Scott Shannon.
It’s true for actors, singers, athletes and executives. And it’s true for anyone who need to be inspired. LeBron James. Ashton Kutcher. Bruce Springsteen.
Tom Hanks needs a coach. So do Stephen Colbert, Jimmy Kimmel and James Corden.
And Kristi Yamaguchi needs a coach. You probably know her as a champion figure skater with a great gift and natural talent. But she didn’t become an Olympic Hall of Fame athlete on talent alone.
She had help. The thousands of hours that go into becoming the best are inspired by her coach.